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Feature Friday - Shop Deeply

Alyssa RoloffComment

Happy Friday, friends! Today I'm excited to introduce to you a friend and fellow creative, Raegan, with Shop Deeply! Shop Deeply is the newly launched retail branch of The Deeply Co. 

I have asked Raegan some questions (below) about her, the business, and advice for fellow creatives! Grab your favorite holiday drink and get ready to be inspired! You're not going to want to miss this one! 

Describe/provide an overview of The Deeply Co and your role. 

Raegan: I am the co-owner of Shop Deeply, the newly-launched retail branch of The Deeply Co! Along with Jillian Edwards, I hand-pick items from incredible designers and makers to curate the selection you see there! The Deeply Co is an entity that exists to celebrate beauty. Through our intimate gatherings of music + art, online retail space, and blog - the heart of Deeply quickens at every opportunity to revel in loveliness. You can find us on the road partnering with creatives of all kinds, hosting one of a kind evenings to celebrate one of a kind people. Our shop collection is an extension of our mission - encapsulated in effortless, simple, chic pieces designed by brands we are proud to stand alongside. We value the art of a beautiful life and celebrate creativity in a way that brings about flourishing. 

How did you get involved in The Deeply Co? 

Shop Deeply is such a dream come true and an answered prayer! I've wanted to start my own store for years now, but could never quite put my finger on what I wanted that to look like or who I wanted to work with. I knew Jillian through mutual friends and have been following her music career for a while now, and once I heard about and saw all that she was doing with The Deeply Co, especially The Deeply Market last fall, I felt my heart stir with ideas. I contacted Jillian and asked her if she might be interested in creating a store together for The Deeply Co that would showcase makers, designers, and artists of all kinds. We met in Nashville last November to dream and scheme, and the rest is history! 

What risks, if any, were involved in pursuing your dreams? 

Quite a few, but the Lord has been gracious to provide safety nets along the way! First of all, I loved my job as an assistant buyer at Neiman Marcus and worked there for 3 years before taking a step out in faith to pursue Shop Deeply. Thankfully, I also now work full time for my mother in law as her assistant in her accounting practice, and she is so gracious to allow me to spend time during my day to work on Deeply. Second, I feel like this is the most vulnerable thing I've ever done - writing for our blog on what our "closet mission" is and why we believe in slow fashion and ethical sourcing, being into products we believe in and praying our audience relates  and wants to purchase...there's a lot of guessing in that, but mostly, a lot of faith in what we feel called to do. It can be nerve-racking feeling like the weight of its success or failure falls on our shoulders, but I've been reminded again and again that neither are in my control. I am just here to steward and take care of this store that is our baby. 

What brings you the most inspiration? 

I am really in love with interior design and love finding the similarities in my home and my closet. I also love the nature of the way we shop for our homes - we invest in good purchases because we don't feel the need to turn them over all the time. Our closets should be the same way. I am loving seeing how my personal style shines through in the new home my husband and I bought earlier this year and are flipping. It's my other "baby" at the moment. My current sartorial inspirations are Lauren Scruggs of Lolo Mag and Krystal Bick of This Time Tomorrow as well. 

How many jobs/other careers have you explored before landing upon this one? What were some of them? 

I had a LOT of jobs before and during college, and I'm thankful for each one because they instilled in me a work ethic and drive to be self-sufficient and disciplined. My first job outside of college was as a sales representative for a custom apparel business in College Station, Texas. During this time, I started to fall in love with fashion blogs (I was just 21 and needed all the help I could get for dressing professionally on a budget!) and I really started to dream about what I wanted to do with my future. I loved "running my own business" as a sales associate, but I wanted to gain a better understanding of the fashion industry and what being a buyer and merchandiser entailed. I started working for Neiman Marcus in 2013 in the gifts and home buying division and it was the perfect fit! It really confirmed for me that I wanted to stay in this industry, and I grew so much in my understanding of how to run a business and merchandise a store. Once Jillian and I met about The Deeply Co and we started getting Shop Deeply off the ground, I quit my job at NM, and here we are today! 

What is your best advice for people starting out in a creative field or wanting to start their own company? 

Considering I am still the one gleaning all the advice I can, the best piece of advice I can give is to never stop being a student of what you love. One of my favorite quotes of all time is from Julia Childs - "Find something you're passionate about and keep tremendously interested in it." You won't ever be successful if you aren't absolutely obsessed with what you do, and even if your first venture isn't a "success" by the world's standards, you'll never regret trying and learning and growing in your craft. You never know what that knowledge and experience will mean for you in the future! 

For more info on Shop Deeply and to see some beautiful clothing and accessories, click here! (Spoiler alert: Their sweaters are ADORABLE!) Be sure to follow The Deeply Co on Instagram! Trust me, it's the perfect addition to your newsfeed.

Date Night Ideas

Alyssa RoloffComment

Whether you just started dating, are engaged, or married, every couple could use some date night ideas! I do love getting ready, putting on a fancy(ish) outfit and going out to a nice dinner with my husband, but the 4 date night ideas below are some of my absolute favorites. It's important to never stop dating. My husband is so good at knowing this, telling me this, and putting it into practice! Dates don't have to be fancy and expensive. Below are 4 date night (or day) ideas that we love. 

Try New Coffee Shops

My husband and I absolutely LOVE trying new coffee shops. Sure, we stick to our favorites and probably frequent Starbucks a little too often, but trying new places is always fun. Even living in Nashville for a year and a half I didn't make it to all the coffee shops there are in that city because there are so many! Now living in Arizona, we have tried quite a few. Our favorites are The Coffee Shop and Provision Coffee. A new coffee shop just opened up by our house, and you better believe we woke up at 4:00am to be one of their first customers so we could get free coffee! To switch things up, sometimes we try new drinks, sit outside if the weather is nice, and last week we even walked to the Starbucks by our house! It's an inexpensive, but fun date, and the conversation is always nice. 

Have a Night In

Some of the best date nights we have are when we cook a frozen pizza, blow up our air mattress, pop in a good movie, and have a campout in our living room. Even in our tiny apartment, it's a way to make an otherwise "normal" night feel special. If we're feeling extra sweet, we either go get Bahama Bucks shave ice for dessert, or pop some popcorn using our popcorn maker! Cozy date nights like these are definitely high on my list!

Volunteer or Work Together

My husband and I are creative people. We both have a million ideas running through our minds. Our most recent venture is a shop called Pinewood Craftings where we design & redesign custom furniture, and make wood signs (he builds, I do the calligraphy!) We have a blast working and creating together. If you're not so great with making things, put your talents to work volunteering for a cause! Last week we signed up to work the check-in table for a concert in Scottsdale. It was a random Thursday night, but we had fun working together and helping out. 

Take a Trip

Getting outside of your routine life of work is good for the soul. Make a point to plan some time away with your significant other. And guess what - It doesn't have to break the bank! A few months ago my husband and I were both off work for the same two days in a row (which NEVER happens!) so we decided to take a staycation. We drove a little bit outside of town and reserved a hotel for the weekend, explored a new area, and relaxed by the pool! We used Hotwire.com to choose a hotel in our price point, and ended up loving it! It was a refreshing break from our daily schedules. We also took a more extensive trip to Texas not too long ago, where we went to a football game, hung out in Austin, saw some friends, and ate AMAZING tex-mex that I had missing oh so much! To cut costs, we stayed with family and friends, had a loving friend who let us carpool, and paid for our airline tickets using some points! Next idea on the list: a road trip from Arizona to California!

I hope these gave you some new ideas to keep things fresh! Never stop dating your significant other even when you're married! I'd love to hear your favorite date night ideas in the comments below! 

Santorini Shoot featured on Inspired By This

Alyssa Roloff2 Comments

Today I'm excited to share a fun shoot from a few months ago, a gorgeous Santorini-inspired wedding shoot featured on Inspired By This! I've never been to the Greek island of Santorini, but the fun bold colors make me want to hop on a plane and go! I was thrilled when I was asked to provide an invitation suite for this shoot, and even more thrilled with how the images turned out.

I created an invitation envelope with cobalt blue watercolor brush calligraphy resembling the ocean surrounding Greece. For the RSVP envelope, I used a kraft envelope paired with a white gel pen for the lettering.  Keeping the watercolor theme throughout, I used a light watercolor background for the invitation and RSVP card. Scroll down to the photo of the menu, and you will see authentic Greek food listed on the watercolor background. I had a blast creating this invitation suite resembling a bright and beautiful paradise.

Fun fact: the venue used for his shoot was the venue where I got married!  Enjoy these beautiful images taken by Karlee K Photography.


Photography: Karlee K. Photography
Venue: SoHo63
Paper Products: Tenn Letters
Furniture & Styling: Tremaine Ranch

Planners & Styling: Konsider It Done
Dresses: Grace Style and Bridal & Cleo & Clementine
Groom’s Attire: Topman
Florals: Garden Gate Flowers
Hair & Makeup: Ideal Bridal
Tableware: Anthropologie
Cake: Heartsweet Cakes
Desserts: Hot Dog! It’s a Food Blog
Bride & Groom Models: Jonnie Allen Burk & Garrett Burk 
Bridesmaids Models: Nicole Gentile & Brooke Burfield

My 5 Favorite Apps for Instagram

Alyssa Roloff6 Comments

Instagram is by far my favorite social media platform. It's so fun posting pictures and seeing what other people are up to! Today I'm going to share some of my favorite apps that I use and LOVE for Instagram.

1. PicTapGo - Hands down my favorite photo editing app. I use the Lights On, Crispity & Air features for most of my photos. I like that it lets you use multiple filters at once, and you can adjust how much of each you want! You can also save "recipes" if you use the same filters each time so you just click one button! Super easy.

2. Latergramme - This app is great to schedule posts. It does not post on your behalf, but a notification pops up when it's time to post and it copies your caption to your clipboard so all you have to do is copy and paste! It also gives you a preview of what it will look like once posted.

3. Planoly (formerly Planogr.am) is also a fav of mine for scheduling and formatting posts. I use this one the most for planning the layout of my feed. 

4. Layout - Lets you put multiple pictures side by side without the big, bulky lines, giving you a clean look!

5. Dropbox - Great to transfer pictures from my computer to your phone instead of emailing!

These are some of my favorite that I use almost daily! What are some of your favorites? Comment below - I'd love to know! 



Pic Tap Go

Pic Tap Go

Feature Friday - Amelia's Flower Truck

Alyssa RoloffComment

Today's Feature Friday is Mattie from Amelia's Flower Truck in Nashville, Tennessee. Amelia's Flower Truck is an adorable, vintage mobile truck that sells gorgeous flowers and bouquets at various locations around Nashville.  

I've asked Mattie some questions (below) about her flower truck, how she got started, and advice for fellow creatives. 

Photo by Leslee Mitchell

Photo by Leslee Mitchell

1. How did you get started with Amelia's Flower Truck?
I knew I always wanted to own my own business and to have it be something that reflected my love for traveling. The idea developed from my love of big cities and the accessibility they have to flowers. I always envied that it was as easy as walking home from work to pick up flowers in cities like New York, Paris, London and Amsterdam and from that Amelia's Flower Truck was born.

2. How long have you been running the truck? 
I opened the truck in March, so i'm going on 5 months of being open now. 

3. Did you have to work any other jobs to have a steady income before or while launching your company? Do you still?
Before starting Amelia's I was managing a food truck seasonally and in between that and the flower truck, I was working at a cafe to float my living expenses. Thankfully, I am now able to focus 100% on Amelia's as my full time job. 

4. What risks, if any, were involved in pursuing your dreams? 
There are a lot of risks in pursuing your dreams. The unknown of how people would receive Amelia was the most nerve-racking for me and of course it's a huge risk financially as well. I don't think you can ever be fully prepared for how much it takes to start a business but all you can do is hope and pray that it's all worth it, which in my case it definitely was. 

5. What is your best advice to people starting out in a creative field or wanting to start their own company? 
Just do it. There are too many people with good and creative ideas that don't pursue them because they are crippled by fear of failing.

I think we can learn a lot from Mattie & her cute flower truck! Follow your dreams without fear, don't care what other people think, and don't wait until you think you're ready to start. 

Photo by Leslee Mitchell

Photo by Leslee Mitchell

Thanks Mattie for being this week's Feature Friday! If you would like a chance to be featured please send an email to tennletters@gmail.com.